Our history




In love with the culture and atmosphere of Asian countries, Gilles Poupard wished, more than 30 years ago, to share his passion with his home country, France.

He then created his brand PALME in 1981 and distributed his collections from Asia to his many stores on the French Riviera. The success is such that he decides to create a wholesale company in Paris in 1990 in order to give retailers and central purchasing companies the opportunity to sell his unique products. At the same time, he launches his own brand of costume jewelery under the name of ATOLL.
During his many trips to India, Indonesia, Philippines, China and Nepal, Gilles Poupard created a network of fashion experts, known for their sense of detail and know-how.
He makes us vibrate each season through his original collections with ethnic and authentic influences, always at the forefront of trends


Specialized in Women’s Ready-to-Wear, Fashion Jewellery and market leader in Fashion Accessories, PALME offers a wide range of trendy ethnic chic products.

The brand is characterised by its cheerful and bold colors, its exclusive prints and its unrivaled choice of material.
Graphic, animal, floral, ethnic, geometric, monochrome or colorful, exclusive and original patterns are created for each collection. Fashion trends are reinterpreted each season , which allow Palme to offer varied easy to wear collections ; in town or at the beach, winter or summer. A wide choice of material is being used for its collections of clothing and accessories.


Every season, you will find trendy, original and varied collections designed in France.
Colorful women’s clothing with easy-to-wear cuts combined with a wide range of trendy fashion accessories and ethnic costume jewelry for all styles.




  • 3 wholesale stores and a 400 m2 showroom in the heart of the stylish district of the 3rd arrondissement of Paris
  • Quality products for all tastes and budgets
  • Sale to retailers but also to wholesalers and central purchasing
  • Possibility to manufacture according to the quantities purchased
  • Fast delivery in France or around the world with attractive prices
  • Multilingual, professional and dynamic sales staff
  • Permanent renewal of collections and novelties every week